What is a Trade Mark
A Trade Mark helps identify your company’s goods or services to your customers, and make them stand out from your competitors.
Just some of the highly recognisable trade marks we’ve registered for businesses include, O’Neills, Trinity College, Zed Candy, Aryzta and and Bewley’s to name but a few.
Since a trade mark is such an important part of your business’s identity, it’s important to register it to keep it safe. If you don’t, another company could register your trade mark, or something very similar causing confusion and taking advantage of your business.
Choosing a Trade Mark
The trade mark that you choose or develop has to fulfill the very fundamental goal of separating your product or service from those of your competitors.
Therefore, don’t try and use generic descriptive terms like chewy, crispy, tasty etc, since they don’t meet the legal criteria for a trade mark.
Our team of experts can help you choose the perfect trade mark that is fit for registration, so your application won’t be rejected.
Beyond just picking a name, when filing a trade mark we will also work with you to ensure that your trade mark registration ensures the highest level of legal protection.
Trade Mark Clearance Searches
Before filing a trade mark, it’s important to make sure that it hasn’t already been registered by another company, or doesn’t otherwise conflict with an existing trade mark.
Using a trade mark that has already been registered by another business, or one that’s too similar to an existing trade mark, can lead to serious legal trouble, including heavy financial penalties.
Part of our service includes carrying out a clearance search before filing a trade mark application, to ensure that the trade mark you are interested in is free for use and registration in the different markets you wish in which you wish to do business.
Trade Mark Registration
The final step of the process is registering your trade mark. But there are many different avenues to do so, and we can devise a strategy that maximises the protection you receive.
Our team can register a trade mark in the National registry of each country that you will be doing business in, or through the EU system which covers all the member states of the Union both current and future.
Finally, the Madrid Protocol system allows you to register an international trade mark and designate 91 countries which have signed up to that protocol.
Our team has extensive experience with all three systems, and know how to work with them to obtain the best protection for your brands.