As widely reported, the famous for being famous Kardashian sisters (Kim, Khloe and Kourtney) have had to rename their “Khroma” make up range which was being sold in over 5300 stores across the US because of a dispute with Lee Tillett, Inc., the owner of the KROMA line of cosmetics.

Lee Tillett, Inc., based in Florida, are the owners of US Trade Mark Registration no. 4079066 which covers cosmetics.  This dispute – which no doubt has cost the Kardashian sisters a lot of money – could have been avoided if they had carried out trade mark searches in advance of adopting the trade mark “Khroma” and clearly illustrates the importance of conducting such investigations.

A cautionary tale, though the publicity loving sisters may not be complaining about the extra attention they have been receiving!

Peter MacLachlan