What is a Trade Mark?

Trade marks distinguish the goods or services of one business from those of its competitors and enable consumers to identify a particular company’s goods or services. Well-known examples which we have registered include CADBURYS, BEWLEY’S, BT, CONNACHT GOLD and O’NEILLS.

Such trade marks are valuable assets and should be protected by registration. If a company does not adequately protect its trade mark, a competitor could use or even register the same or a similar trade mark.