Choosing a Trade Mark

When choosing a trade mark, do not adopt descriptive terms — such as chewy for sweets or crispy for biscuits — as these do not fulfil the essential function of a trade mark, which is to distinguish the goods and/or services of one business from those of competitors.

We can guide you in choosing a trade mark that fulfils the criteria for registration. We can also devise a cost-effective registration strategy to maximise the protection for your chosen trade mark in the best possible way.